Whether you’re familiar with the term “infographic” or not, you’ve probably seen at least one before. Infographics, a portmanteau – another word for “mashup” – of the words “information” and “graphics,” contain various forms of information compiled in a visual-friendly format.

Although infographics have existed for hundreds of years, they’ve certainly become many times more popular than they ever hoped to be in recent years. One reason for this major change in infographics’ popularity is that social media platforms and websites, in general, made their content easier to consume by making it simpler to understand. The main way this was – and still is to this day – done was by building video sharing platforms in which only short videos could be shown.

Think about how Facebook posts, even long ones, are much shorter than articles or books, for example. Twitter started off with 140 characters per tweet as a maximum. Though it’s now 280 characters per tweet, tweets have contributed to people’s collective turn toward media that’s easier to consume.

Also, computers, smartphones, and other electronic devices have effectively shot our attention spans because they readily allow us to access the most entertaining content in history, arguably, in the blink of an eye.

Now that you know a little bit about infographics and why they’re so popular, let’s dive into six statistics and facts about infographics that you probably didn’t know about.

1. Professional marketers were surveyed about their thoughts on visually-friendly content

A recent study involved a survey of 500 professional marketers from across the United States. One insight that the researchers shared was that visuals are used so very frequently in today’s world of marketing.

Take, for example, the finding that 56 percent of the 500 marketers claimed they always used visuals when crafting their marketing content. The other 44 percent of the pro marketers claimed that at least 91 percent of the content they made contained visuals.

It’s safe to say that visuals have overwhelmed the world of content marketing. As such, it’s likely that the market will create opportunities for full-time infographic producers and infographic consultants.

2. Check out this other impressive insight from the same survey

The cohort of 500 experienced, professional marketing industry employees made clear the importance of infographics when asked the question, “Which visual formats performed best and drove the most engagement?”

An overwhelming 40 percent of them indicated that original infographics were the most powerful types of content to be used in content marketing. The next-most-popular answer indicated that – with 23 percent of the marketers saying so – videos and presentations dd the best job.

Infographics are powerful, and they’re likely going to remain that way for a while.

3. Content marketing is slated to grow

You might know that content marketing has taken the world of advertising and marketing by storm over the past decade. Consumers don’t like direct ads and such content is made specifically to be helpful.

Half of all B2B marketers surveyed in a recent study expected a boost in their content marketing budgets in 2019. 57 percent of B2C marketers said the same.

As funding increases, expect to see more infographics.

4. Visually-presented info is way easier to remember

In content marketing, businesses create useful content to get people to visit their sites. Over time, the idea is, these people will be more likely to do business with such providers of helpful content.

Since it’s so important for content marketers to get in web users’ minds, seeing as pairing an image with a statistic, as compared to simply showing the text-based statistic to people, resulted in 65 percent of people tested remembering the info three days later, as compared to just 10 percent.

Infographics aren’t just a meaningless trend. They’re popular for good reason. Expect this popularity to keep growing.

5. Infographics get shares

Infographics might be hard to make – at least to make good ones – though they’re roughly three times as likely to be shared with friends and followers on social media platforms. As content marketers realize this, they’ll likely start making infographics a little more compatible for perusing them specifically on social media platforms.

6. They’re not just for businesses

Did you know that the World Health Organization began reformulating its existing web pages’ information from text form to infographics because people were both more likely to read them, remember such info on down the road, and visit the WHO’s site in the future.

Infographics are ideal for all types of organizations, as it turns out. More organizations that don’t directly sell things will pick up infographics in coming years.